When I hear the complaint that there is a problem with false balance media coverage in the climate debate, then I am always surprised. False balance meaning both sides of the debate getting equal time, so the perception is that they are both equally likely, even when this is not the case. Personally, I am surprised because I hardly see this in practice. When there is a debate on climate change on for example our television, radio or newspapers, then it is between like-minded individuals from the alarmist side who might differ on some technicalities, but generally agree with each other.
Heck, when I look back to my believers years, then I can’t even remember who those “deniers” were or what they were standing for. If I heard a skeptical argument, then it came from an alarmist, who brought it in a denigrating way and then sabering it down. You know, THAT much balance.
This may differ in other countries of course. The Inoculation paper of Cook and Lewandowsky had one experiment devoted to false balance media coverage, so apparently, the authors considered it a big enough problem to devote one of the two experiments in their paper to it. I wondered in which country this is considered a problem. The study was approved by a Australian University, but the participants were recruited from the US population. Whatever the country may be, the skeptics there should be glad to have the opportunity to debate the other side on equal representation 😉
Experiment 1 in this paper investigates the effect of false balance on the perceived consensus of the participant, but also they investigated if it was possible to counteract this effect by “inoculating” the participants against it by showing in advance how a certain misconception works or by explaining in advance that there is a consensus.
There were 5 groups in this experiment:
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