At the end of August, Cliscep had an interesting post about a Google campaign against misinformation on social media based on (psychological) inoculation research. That post also pointed to some videos on the inoculation Science website. Looking around this website, I also found a link to the COVID-19 Vaccine Communication Handbook in the “Inoculation explained” tab. The handbook was a collaboration between several (social science) researchers among whom Stephan Lewandowsky and John Cook as two of the lead authors. That promises to be interesting, I wonder what tricks they came up with this time.
Going through the handbook, trust in scientists seems to be an important element in the handbook and this infobox at the bottom of page 4 immediately caught my eye:
Trust in scientists increases:
Surveys in several countries have shown trust in scientists to increase.
In Germany, the share of people who completely trust scientists
doubled between 2019 and November 2020, and around 70% of the
public trust scientists. In the U.K., 64% of respondents indicated in
April 2020 that the pandemic had made them more likely to listen to
scientists and researchers.
It caught my attention because, by using the present tense, the title seems to suggest that trust is on the increase (at least at the time the handbook came out). I can certainly agree that trust in scientists surged at the beginning of the pandemic, but as far as I know, that initial trust was already declining for quite a while by the time that the handbook was released (January 7, 2021). Therefor it didn’t make much sense to me that trust in scientists was still increasing at that time and it made me wonder what evidence the handbook provides to support this position.